What is Fairy:

Its about the relationship between Mother and Child, bonding together. In terms of Fairy liquid this means bonding around the sink, playing with the bubbles as well as keeping the house clean and both mother and child's hand soft.

Maybe something mothers to bond with their child

Baby sling: Keeps the child close to the mother, so that they can bond.

Baby Food: 

Come with its own baby spoon, shaped like aeroplanes and cars to reinforce the importance of play between mother and child.

Baby food is normally eaten warm and in glass bottle packaging. There are also pouch variations on the market.

The food shouldn't be for on the go because it needs to be warmed up, but more importantly Fairy are a home brand and there ethos seems to be orientated round the home.



Baking Equipment: 


Doesn't have to just be cake baking, could be equipment to make proper meals.

Bags sold in supermarkets that have all the ingredients to make a particular meal.

Food will need to be healthy, but it also needs to be food that kids will eat.

Bonding: The mother and child need to work together

Include a little chefs hat
A little apron

Fairy Liquid can be used at the end when it comes to the washing up