Development Work

Our development work for this project can be seen in our sketchbook in Emma's black folder, alongside this is A3 print outs of our final work

Presentation

Our presentation, all as separate images as it wasn't possible to upload a PDF.

EVALUATION

Evaluation:

For this module we were given the brand ‘Fairy’. At first we researched the brand itself; its morals, values and existing products in order to get a feel of who Fairy are as a company. We did some primary research by visiting various supermarkets to see Fairy’s position in the market and how it is presented on the shop shelves next to its competitors. This research was then taken into account when we were designing our new product, and we tried to keep in our minds at all times the ethos of the Fairy brand. We went through various product ideas but settled on Fairy baking kits, which we believed to be a strong idea which Fairy could very easily branch out into. 

When we first started to design the boxes we initially struggled to make them have a feel of ‘Fairy’ about them. Our initial designs wouldn’t have looked like Fairy products had you taken the logo away, and were very flat and not detailed enough. To overcome this we re-read our research and looked back at current Fairy products to focus our designs some more. We also spoke to Ollie a lot who helped us make our images more 3D and increase our knowledge in Illustrator. This enabled us to create designs which looks more commercial and realistic. 

We worked well together as a team and played each others strengths. We were more productive than had we been working separately as we motivated each other to keep improving and progressing our designs and ideas throughout this module. We communicated well and our workload was evenly spread between the two of us; we worked together rather than separately on different aspects of the project, and feel that this helped us in creating a better final outcome.

Our developed skills in Illustrator will help us with future projects, as we can take our new knowledge to help improve our overall work. Having Ollie there to assist us definitely helped and we took onboard his tips. Despite not using much photography within our work as it wasn’t really needed for our products, the tutorials that we did have by Matt will also help us in the future when required to use such skills.

If we were to do this again or if we had a little longer we possibly could have made the actual boxes rather than just having the digital visuals. We could also have done the back and sides of the other 3 boxes rather than just the one, however they would all look very similar so we didn't feel this to be necessary. Maybe in our research we could have contacted Fairy themselves to ask a few questions, whether or not they would’ve contacted us back or not.

Overall we are very pleased with our final outcomes and the development that we have undertaken within this module.

ALL OF OUR DEVELOPMENT WORK HAS BEEN PRINTED, ANNOTATED AND PUT TOGETHER, AND IS IN OUR FOLDERS UPSTAIRS!!!!





We had started to put it together as a sketchbook and noted down our ideas etc as we went along.

Advertising Strategy

We feel that there needs to be something more to the advertising of Fairy Baking Kits more than simply posters and leaflets advertising the product. An initial idea that we had was to have a Fairy Baking Kits colouring-in wall in Supermarkets where toddlers can bring in their coloured boxes to enter a colouring-in competition. From this we moved onto thinking about Fairy having family-orientated event days which bring out the joy of cooking and the family together. Such events could be advertised outside supermarkets, nurseries and schools, and similar places that our target audience are likely to see them. The events themselves would be held in local parks across the country, and would include cake competitions, bouncy castles, colouring stands, small fayre rides, BBQ, and baking lessons. This would appeal to all ages and all members of the family. 

Advertising Strategy

We were thinking about how we could advertise our new product in an interesting way that can involve the whole family and really show Fairy's true values through some kind of event or activity. We came across the Innocent annual London festival which they hold to promote their products and basically create a day full of fun activities, games, etc for the public to enjoy within the park. We thought that something similar would work really well for Fairy, and could help to encourage potential customers to try their products and start to enjoy baking and spending time bonding as a family.

Fairy Logo and Baby Icon

This Fairy baby logo is featured on most of their products and is very iconic. We need to think of a way of changing this baby to be more suitable for the cooking products and target audience yet still be recognisable and not too far away from the current illustration. We could find a way to make the baby look more like a toddler and more grown up, seen as the cake mixtures will be aimed at toddlers and above rather than babies and very young kids. There also might be something we can do to make him look like a chef or something, rather than an actual 'fairy'. 

On the Fairy liquid bottles the logo is green, however it changes colour on other products such as the washing detergents. We need to play around, changing the colour of the Fairy typography to see which suits our product(s) the best.