What's already on the market?

We found that there are already a large number of companies who sell cake mixes and similar items. This may make our work harder as we would have to make the Fairy products stand out, however most of the existing products are incredibly similar. They all have similar, flimsy packaging which can be easily split, all have similar designs on the front featuring photographs of their product once made, and don't scream 'originality', 'fun' or 'interesting'.

Here are a few existing designs: