packaging

So far the only packaging that we have really considered is cardboard box packaging so we had a look at some more innovative ideas that exist.

Here is the article which accompanied the image above, the article explains how the creators of this brand made the products commercial.

We could put the ingredients in tin/lunchbox etc. which can be cleaned and re-used for something else

These ideas are good but they would be costly meaning that the end result may not be value for money which is something that Fairy stand for. So we have looked into more interesting cardboard packaging. This packaging isn't for cake mix but instead a bread making kit but we could use a similar idea. We like how the box has a handle so kids can carry their kit home themselves and that the box is not all coloured so that it is an activity children can do afterwards, or whilst their cakes are baking in the oven.

Another box design not for cakes but it could be adapted

A box which advertises the product but has an extension with a clear window to show the free item with the mix