This Fairy baby logo is featured on most of their products and is very iconic. We need to think of a way of changing this baby to be more suitable for the cooking products and target audience yet still be recognisable and not too far away from the current illustration. We could find a way to make the baby look more like a toddler and more grown up, seen as the cake mixtures will be aimed at toddlers and above rather than babies and very young kids. There also might be something we can do to make him look like a chef or something, rather than an actual 'fairy'.
On the Fairy liquid bottles the logo is green, however it changes colour on other products such as the washing detergents. We need to play around, changing the colour of the Fairy typography to see which suits our product(s) the best.
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