We feel that there needs to be something more to the advertising of Fairy Baking Kits more than simply posters and leaflets advertising the product. An initial idea that we had was to have a Fairy Baking Kits colouring-in wall in Supermarkets where toddlers can bring in their coloured boxes to enter a colouring-in competition. From this we moved onto thinking about Fairy having family-orientated event days which bring out the joy of cooking and the family together. Such events could be advertised outside supermarkets, nurseries and schools, and similar places that our target audience are likely to see them. The events themselves would be held in local parks across the country, and would include cake competitions, bouncy castles, colouring stands, small fayre rides, BBQ, and baking lessons. This would appeal to all ages and all members of the family.
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