EVALUATION

Evaluation:

For this module we were given the brand ‘Fairy’. At first we researched the brand itself; its morals, values and existing products in order to get a feel of who Fairy are as a company. We did some primary research by visiting various supermarkets to see Fairy’s position in the market and how it is presented on the shop shelves next to its competitors. This research was then taken into account when we were designing our new product, and we tried to keep in our minds at all times the ethos of the Fairy brand. We went through various product ideas but settled on Fairy baking kits, which we believed to be a strong idea which Fairy could very easily branch out into. 

When we first started to design the boxes we initially struggled to make them have a feel of ‘Fairy’ about them. Our initial designs wouldn’t have looked like Fairy products had you taken the logo away, and were very flat and not detailed enough. To overcome this we re-read our research and looked back at current Fairy products to focus our designs some more. We also spoke to Ollie a lot who helped us make our images more 3D and increase our knowledge in Illustrator. This enabled us to create designs which looks more commercial and realistic. 

We worked well together as a team and played each others strengths. We were more productive than had we been working separately as we motivated each other to keep improving and progressing our designs and ideas throughout this module. We communicated well and our workload was evenly spread between the two of us; we worked together rather than separately on different aspects of the project, and feel that this helped us in creating a better final outcome.

Our developed skills in Illustrator will help us with future projects, as we can take our new knowledge to help improve our overall work. Having Ollie there to assist us definitely helped and we took onboard his tips. Despite not using much photography within our work as it wasn’t really needed for our products, the tutorials that we did have by Matt will also help us in the future when required to use such skills.

If we were to do this again or if we had a little longer we possibly could have made the actual boxes rather than just having the digital visuals. We could also have done the back and sides of the other 3 boxes rather than just the one, however they would all look very similar so we didn't feel this to be necessary. Maybe in our research we could have contacted Fairy themselves to ask a few questions, whether or not they would’ve contacted us back or not.

Overall we are very pleased with our final outcomes and the development that we have undertaken within this module.