Advertising Strategy

We were thinking about how we could advertise our new product in an interesting way that can involve the whole family and really show Fairy's true values through some kind of event or activity. We came across the Innocent annual London festival which they hold to promote their products and basically create a day full of fun activities, games, etc for the public to enjoy within the park. We thought that something similar would work really well for Fairy, and could help to encourage potential customers to try their products and start to enjoy baking and spending time bonding as a family.