Fairy Logo and Baby Icon

This Fairy baby logo is featured on most of their products and is very iconic. We need to think of a way of changing this baby to be more suitable for the cooking products and target audience yet still be recognisable and not too far away from the current illustration. We could find a way to make the baby look more like a toddler and more grown up, seen as the cake mixtures will be aimed at toddlers and above rather than babies and very young kids. There also might be something we can do to make him look like a chef or something, rather than an actual 'fairy'. 

On the Fairy liquid bottles the logo is green, however it changes colour on other products such as the washing detergents. We need to play around, changing the colour of the Fairy typography to see which suits our product(s) the best.

Doodle Bread

When we were researching packaging we came across this company: Doodle Bread who sell interesting innovative kits to make bread. We liked their doodle designs, and the colour in your own apron idea. We think that the style of boxes and illustrative style that they use could be applied to our cake boxes.

packaging

So far the only packaging that we have really considered is cardboard box packaging so we had a look at some more innovative ideas that exist.

Here is the article which accompanied the image above, the article explains how the creators of this brand made the products commercial.

We could put the ingredients in tin/lunchbox etc. which can be cleaned and re-used for something else

These ideas are good but they would be costly meaning that the end result may not be value for money which is something that Fairy stand for. So we have looked into more interesting cardboard packaging. This packaging isn't for cake mix but instead a bread making kit but we could use a similar idea. We like how the box has a handle so kids can carry their kit home themselves and that the box is not all coloured so that it is an activity children can do afterwards, or whilst their cakes are baking in the oven.

Another box design not for cakes but it could be adapted

A box which advertises the product but has an extension with a clear window to show the free item with the mix

Possible things we can bake

Going back to the baking idea, here are a few images of cakes etc we could make packaging etc for:

Another Idea

We also had the idea of creating suncream products for Fairy if the baking idea didn't work very well. We thought that suncream would be something that Fairy would be likely to do, as it protects your skin and keeps it from burning and being hurt. There are various 'family packs' out at the moment which include special kids creams in high factors and also a variety of lower factors suited for the parents and also aftersun to protect the skin afterwards. Here are a few examples:

Recpies

Having looked over the packaging that already exists it is clear that we have a lot too compete with, however we have noticed that all these boxed cake mixes include basicly a shachet of mix and all you have to do is add water. This is a good idea if you want to make cakes quickly however this is not the aim of our product, we are making a product which enables mother and child to spend quality time together so we think that it would be more relevant, and stand out against the existing products if our pack contained the ingredients seperated out.

 Fairy Cakes:

• 100g caster sugar (included in an individual bag)
• 100g very soft butter (wouldn't be provided)
• 100g self-raising flour (included in an individual bag)
• 2 eggs (wouldn't be included)
• 1 tsp vanilla extract (included in a small plastic pod with foil cap)

• 200g very soft butter (wouldn't be provided)
• 200g icing sugar (included in individual bag)
• food colouring , sprinkles, marshmallows etc (all included in  individual bag)

Ginger Bread Men and Women

• 350g/12oz plain flour, plus extra for rolling out (included in an individual bag)
• 1 tsp bicarbonate of soda  (included in an individual bag)
• 2 tsp ground ginger  (included in an individual bag)
• 1 tsp ground cinnamon  (included in an individual bag)
• 125g/4½oz butter  (wouldn't be provided)
• 175g/6oz light soft brown sugar (included in a small plastic pod with foil cap)
• 1 free-range egg  (wouldn't be provided)
• 4 tbsp golden syrup (included in a small plastic pod with foil cap)

To decorate

• writing icing (included in an individual bag)
• cake decorations (in this issue we would include a gingerbread cutter as well as smarties etc.)

Other recipes we could include:

Scones (With a Jubilee Theme) 

Rice Crispy chicks (For Easter)

Chocolate Marble Cake

Christmas Cookies (with holes in to attach to your tree)

baking equipment

We also thought about including equipment with out baking stuff, maybe in a draw string bag to begin with, including the main things that the child will need to help them bake. Although mum may already have some of the items, we will make child sized ones so that they can join in and help.
Child size:
rolling pin
apron
whisk
wooden spoon etc.

This would be a one off pack and then other ones in the series would contain added smaller extras such as cookie cutters.

The equipment would need to be fun and colourful. It would also be an idea to make the items into characters, such as Wendy Whisk.

What's already on the market?

We found that there are already a large number of companies who sell cake mixes and similar items. This may make our work harder as we would have to make the Fairy products stand out, however most of the existing products are incredibly similar. They all have similar, flimsy packaging which can be easily split, all have similar designs on the front featuring photographs of their product once made, and don't scream 'originality', 'fun' or 'interesting'.

Here are a few existing designs: